ITD Properties, the managing company of Torgovyy Kvartal in Domodedovo conducted a training seminar on the main principles of visual merchandising in island trading.
During the seminar, the main challenges and tools for merchandising in the specialty leasing segment were examined. Seminar participants familiarised themselves with the main principles of stock placement, retail outlet lighting, and the rules of zoning and working with POS materials. An analysis of common errors in goods display was carried out based on real life examples of island trading in shopping centres.
The seminar leaders were Vitaly Bibik and Yulia Gagelgans, Torgovyy Kvartal's Merchandising Managers.
ITD Properties is planning to conduct training seminars for specialists working in island trading on a regular basis.